hay TIN
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fancim
Designing an Emotional Universe for the Next Era of Creators
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TIN addressed this challenge by completely restructuring the brand architecture. Messenger, Pocacha, and Gift—each with different functions—were redesigned to operate not as separate tools but as parts of a single emotional flow within one unified universe. This architectural clarity is essential as Fancim prepares to onboard more creators, including virtual ones, ensuring the brand’s identity remains consistent even as the ecosystem grows.
Grounded in Haydonna’s drawing language, TIN centered the visual system around the brand’s signature yellow, combining yellow, black line drawings, and white into a restrained yet expressive framework.
The resulting artwork functions beyond decoration. Integrated throughout the store, it operates as signage, information, and spatial attitude, activating the brand within the environment.
To visually express Fancim’s relationship-driven experience, we built a symbol system inspired by the moment two worlds intersect, supported by a scalable graphic framework. This allows new creators, new content formats, and future virtual characters to seamlessly fit within the same visual logic without diluting the brand.
The color palette was structured around Fancim’s emotional journey—immersion, continuity, and expansion. The violet spectrum provides a recognizable emotional tone that remains consistent across digital features, live interactions, and future AI-driven experiences. These visual decisions were intentionally made to ensure clarity and impact as Fancim’s presence extends into global markets.
Grounded in Haydonna’s drawing language, TIN centered the visual system around the brand’s signature yellow, combining yellow, black line drawings, and white into a restrained yet expressive framework.
The resulting artwork functions beyond decoration. Integrated throughout the store, it operates as signage, information, and spatial attitude, activating the brand within the environment.
HAY TIN / Creative Base
A503-Sounds Hannam, 35 Daesagwan-ro,
Yongsan-gu, Seoul, 04401
Tel: +82-70-7778-5757
Email: hello@hay-tin.com
©HAYTIN. ALL RIGHTS RESERVED.
en
kr
/
hay TIN
works
about
fancim
Designing an Emotional Universe for the Next Era of Creators
request PRESS FILE
Fancim is a platform built around the closest form of connection between fans and creators. As the service begins expanding globally and preparing for a future where virtual creators play a larger role, a key challenge became clear: each service feature carried a different tone, making it difficult for international users to experience Fancim as one cohesive world.
TIN addressed this challenge by completely restructuring the brand architecture. Messenger, Pocacha, and Gift—each with different functions—were redesigned to operate not as separate tools but as parts of a single emotional flow within one unified universe. This architectural clarity is essential as Fancim prepares to onboard more creators, including virtual ones, ensuring the brand’s identity remains consistent even as the ecosystem grows.
To visually express Fancim’s relationship-driven experience, we built a symbol system inspired by the moment two worlds intersect, supported by a scalable graphic framework. This allows new creators, new content formats, and future virtual characters to seamlessly fit within the same visual logic without diluting the brand.
The color palette was structured around Fancim’s emotional journey—immersion, continuity, and expansion. The violet spectrum provides a recognizable emotional tone that remains consistent across digital features, live interactions, and future AI-driven experiences. These visual decisions were intentionally made to ensure clarity and impact as Fancim’s presence extends into global markets.
This rebranding marks a pivotal shift for Fancim: from a platform with multiple standalone features to a brand with a coherent, emotion-centered universe. With strengthened strategy, clear architecture, and a scalable design language, Fancim now has a solid foundation to grow globally and welcome a new era of creators—virtual and human alike—while maintaining a unified brand experience.
HAY TIN / Creative Base
A503-Sounds Hannam, 35 Daesagwan-ro,
Yongsan-gu, Seoul, 04401
Tel: +82-70-7778-5757
Email: hello@hay-tin.com
©HAYTIN. ALL RIGHTS RESERVED.
en
kr
/
hay TIN
works
about
fancim
Designing an Emotional Universe for the Next Era of Creators
request PRESS FILE
Fancim is a platform built around the closest form of connection between fans and creators. As the service begins expanding globally and preparing for a future where virtual creators play a larger role, a key challenge became clear: each service feature carried a different tone, making it difficult for international users to experience Fancim as one cohesive world.
TIN addressed this challenge by completely restructuring the brand architecture. Messenger, Pocacha, and Gift—each with different functions—were redesigned to operate not as separate tools but as parts of a single emotional flow within one unified universe. This architectural clarity is essential as Fancim prepares to onboard more creators, including virtual ones, ensuring the brand’s identity remains consistent even as the ecosystem grows.
To visually express Fancim’s relationship-driven experience, we built a symbol system inspired by the moment two worlds intersect, supported by a scalable graphic framework. This allows new creators, new content formats, and future virtual characters to seamlessly fit within the same visual logic without diluting the brand.
The color palette was structured around Fancim’s emotional journey—immersion, continuity, and expansion. The violet spectrum provides a recognizable emotional tone that remains consistent across digital features, live interactions, and future AI-driven experiences. These visual decisions were intentionally made to ensure clarity and impact as Fancim’s presence extends into global markets.
This rebranding marks a pivotal shift for Fancim: from a platform with multiple standalone features to a brand with a coherent, emotion-centered universe. With strengthened strategy, clear architecture, and a scalable design language, Fancim now has a solid foundation to grow globally and welcome a new era of creators—virtual and human alike—while maintaining a unified brand experience.