hay TIN
works
about
en
kr
/
shake shack
stand for something good
Mockdong Hoarding & Indoor Artwork
request PRESS FILE
Inspired by the park’s characteristics, the artwork was designed to be visually engaging from afar while offering an interactive, playful experience up close — transforming a public space into an extension of the brand experience.
By visualizing the slogan as a path, the project invites visitors to enjoy an immersive and intuitive journey toward Shake Shack. TIN’s approach goes beyond decoration, focusing on creating a sensory connection between the brand and its audience.
HAY TIN / Creative Base
A503-Sounds Hannam, 35 Daesagwan-ro,
Yongsan-gu, Seoul, 04401
Tel: +82-70-7778-5757
Email: hello@hay-tin.com
©HAYTIN. ALL RIGHTS RESERVED.
en
kr
/
hay TIN
works
about
shake shack
stand for something good
Mockdong Hoarding & Indoor Artwork
request PRESS FILE
Shake Shack opened its 27th store on the first floor of the SBS building in Mokdong, Seoul. Located in front of Omok Park, a residential neighborhood hub, the Mokdong branch embraces the community spirit — much like Shake Shack’s very first location in Madison Square Park, New York.
TIN creatively reinterpreted the brand’s slogan, “Stand For Something Good,” by designing and producing indoor and hoarding artwork that visualizes a journey to the brand in the form of a maze.
Inspired by the park’s characteristics, the artwork was designed to be visually engaging from afar while offering an interactive, playful experience up close — transforming a public space into an extension of the brand experience.
By visualizing the slogan as a path, the project invites visitors to enjoy an immersive and intuitive journey toward Shake Shack. TIN’s approach goes beyond decoration, focusing on creating a sensory connection between the brand and its audience.
HAY TIN / Creative Base
A503-Sounds Hannam, 35 Daesagwan-ro,
Yongsan-gu, Seoul, 04401
Tel: +82-70-7778-5757
Email: hello@hay-tin.com
©HAYTIN. ALL RIGHTS RESERVED.
en
kr
/
hay TIN
works
about
shake shack
stand for something good
Mockdong Hoarding & Indoor Artwork
request PRESS FILE
Shake Shack opened its 27th store on the first floor of the SBS building in Mokdong, Seoul. Located in front of Omok Park, a residential neighborhood hub, the Mokdong branch embraces the community spirit — much like Shake Shack’s very first location in Madison Square Park, New York.
TIN creatively reinterpreted the brand’s slogan, “Stand For Something Good,” by designing and producing indoor and hoarding artwork that visualizes a journey to the brand in the form of a maze.
Inspired by the park’s characteristics, the artwork was designed to be visually engaging from afar while offering an interactive, playful experience up close — transforming a public space into an extension of the brand experience.
By visualizing the slogan as a path, the project invites visitors to enjoy an immersive and intuitive journey toward Shake Shack. TIN’s approach goes beyond decoration, focusing on creating a sensory connection between the brand and its audience.