hay TIN
works
about
en
kr
/
viewraum
Designing a Curated Perspective
request PRESS FILE
HAY TIN has collaborated with Viewraum over several years, developing artworks that operate directly within the structure of the brand’s identity. This collaboration was not centered on single campaigns, but on building a visual language that could be sustained and expanded over time.
At the core of the project was the idea of perspective. Rather than defining eyewear solely as a functional product, the focus shifted toward the attitudes and interpretations formed through it. Haydonna’s characteristic use of color, figure construction, and compositional tension was maintained, gradually becoming a defining visual standard for the brand.
This artistic language was integrated across product communication, spatial applications, and digital content, forming a consistent framework throughout the brand. Instead of adapting to short-term commercial demands, it remained structurally embedded within the system. As a result, Viewraum was able to sustain a clear sensibility and tone while curating a diverse range of high-end brands.
Developing an independent artistic language for a single brand over an extended period, and allowing it to function as a central asset within the brand system, reflects an approach that differs from conventional branding processes. This project demonstrates how authored artistic work can operate as an enduring structural element within a brand’s identity.
HAY TIN / Creative Base
A503-Sounds Hannam, 35 Daesagwan-ro,
Yongsan-gu, Seoul, 04401
Tel: +82-70-7778-5757
Email: hello@hay-tin.com
©HAYTIN. ALL RIGHTS RESERVED.
en
kr
/
hay TIN
works
about
viewraum
Designing a Curated Perspective
request PRESS FILE
HAY TIN has collaborated with Viewraum over several years, developing artworks that operate directly within the structure of the brand’s identity. This collaboration was not centered on single campaigns, but on building a visual language that could be sustained and expanded over time.
At the core of the project was the idea of perspective. Rather than defining eyewear solely as a functional product, the focus shifted toward the attitudes and interpretations formed through it. Haydonna’s characteristic use of color, figure construction, and compositional tension was maintained, gradually becoming a defining visual standard for the brand.
This artistic language was integrated across product communication, spatial applications, and digital content, forming a consistent framework throughout the brand. Instead of adapting to short-term commercial demands, it remained structurally embedded within the system. As a result, Viewraum was able to sustain a clear sensibility and tone while curating a diverse range of high-end brands.
Developing an independent artistic language for a single brand over an extended period, and allowing it to function as a central asset within the brand system, reflects an approach that differs from conventional branding processes. This project demonstrates how authored artistic work can operate as an enduring structural element within a brand’s identity.
HAY TIN / Creative Base
A503-Sounds Hannam, 35 Daesagwan-ro,
Yongsan-gu, Seoul, 04401
Tel: +82-70-7778-5757
Email: hello@hay-tin.com
©HAYTIN. ALL RIGHTS RESERVED.
en
kr
/
hay TIN
works
about
viewraum
Designing a Curated Perspective
request PRESS FILE
HAY TIN has collaborated with Viewraum over several years, developing artworks that operate directly within the structure of the brand’s identity. This collaboration was not centered on single campaigns, but on building a visual language that could be sustained and expanded over time.
At the core of the project was the idea of perspective. Rather than defining eyewear solely as a functional product, the focus shifted toward the attitudes and interpretations formed through it. Haydonna’s characteristic use of color, figure construction, and compositional tension was maintained, gradually becoming a defining visual standard for the brand.
This artistic language was integrated across product communication, spatial applications, and digital content, forming a consistent framework throughout the brand. Instead of adapting to short-term commercial demands, it remained structurally embedded within the system. As a result, Viewraum was able to sustain a clear sensibility and tone while curating a diverse range of high-end brands.
Developing an independent artistic language for a single brand over an extended period, and allowing it to function as a central asset within the brand system, reflects an approach that differs from conventional branding processes. This project demonstrates how authored artistic work can operate as an enduring structural element within a brand’s identity.