IN is a creative studio led by artist Haydonna.

Grounded in aesthetic judgment, of form and color, sensibility and style, we give visual shape to the world each brand holds within.

At TIN, design is not seen merely as the outcome of problem-solving. We begin with aesthetics, considering how a brand could exist, and bringing that vision to life with consistency and clarity.

Across product, space, content, and experience,

our work begins with an exploration of material and color, proportion and rhythm, and a distinct visual attitude. Each project is completed as a cohesive style and a singular scene, allowing the brand to take on its own atmosphere and identity.

Haydonna’s practice moves fluidly between form and graphic, artwork and space, designing brands to be perceived as fully realized worlds. Rather than repeating standardized design languages, we propose new aesthetics and visual orders

that brands have yet to reach.

Collaborating with TIN is not about following conventional formulas. It is a process guided by the artist’s judgment, shaping the brand’s next chapter

in a way that has never existed before.