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Other mars
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OTHER MARS is a frozen pet food topper shop born from a long-standing commitment to thoughtful, wholesome nutrition for dogs. Starting as All Day Organic in 2020, the brand reemerged with TIN in 2022 as OTHER MARS, a brand that blends culinary craftsmanship with emotional depth.
While many pet brands tend to rely heavily on “cuteness,” OTHER MARS sought to express professionalism and taste appeal in a more sophisticated and lively way. To achieve this, Haydonna’s graphic artworks were transformed into patterns, creating a distinctive new visual language for the brand.
Over a five-month collaboration, TIN led the brand’s creative transformation, developing a new BI system, refining product naming, and reimagining packaging design. The result is a brand that no longer feels hidden or niche, it is now recognized, remembered, and respected.
HAY TIN / Creative Base
A503-Sounds Hannam, 35 Daesagwan-ro,
Yongsan-gu, Seoul, 04401
Tel: +82-70-7778-5757
Email: hello@hay-tin.com
©HAYTIN. ALL RIGHTS RESERVED.
en
kr
/
hay TIN
works
about
Other mars
request PRESS FILE
OTHER MARS is a frozen pet food topper shop born from a long-standing commitment to thoughtful, wholesome nutrition for dogs. Starting as All Day Organic in 2020, the brand reemerged with TIN in 2022 as OTHER MARS, a brand that blends culinary craftsmanship with emotional depth.
While many pet brands tend to rely heavily on “cuteness,” OTHER MARS sought to express professionalism and taste appeal in a more sophisticated and lively way. To achieve this, Haydonna’s graphic artworks were transformed into patterns, creating a distinctive new visual language for the brand.
Over a five-month collaboration, TIN led the brand’s creative transformation, developing a new BI system, refining product naming, and reimagining packaging design. The result is a brand that no longer feels hidden or niche, it is now recognized, remembered, and respected.
HAY TIN / Creative Base
A503-Sounds Hannam, 35 Daesagwan-ro,
Yongsan-gu, Seoul, 04401
Tel: +82-70-7778-5757
Email: hello@hay-tin.com
©HAYTIN. ALL RIGHTS RESERVED.
en
kr
/
hay TIN
works
about
Other mars
request PRESS FILE
OTHER MARS is a frozen pet food topper shop born from a long-standing commitment to thoughtful, wholesome nutrition for dogs. Starting as All Day Organic in 2020, the brand reemerged with TIN in 2022 as OTHER MARS, a brand that blends culinary craftsmanship with emotional depth.
While many pet brands tend to rely heavily on “cuteness,” OTHER MARS sought to express professionalism and taste appeal in a more sophisticated and lively way. To achieve this, Haydonna’s graphic artworks were transformed into patterns, creating a distinctive new visual language for the brand.
Over a five-month collaboration, TIN led the brand’s creative transformation, developing a new BI system, refining product naming, and reimagining packaging design. The result is a brand that no longer feels hidden or niche, it is now recognized, remembered, and respected.